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The Tocco magico difference
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Italian hair color brand founded in 1938, known for superior, long-lasting color performance.
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The first manufacturer in the world to use botanicals and herbal extracts in hair color.
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Customizable hair color portfolio delivering stylists with limitless color possibilities.
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Hair color formulas that provide shiny, vibrant reds, cool blondes and exceptional gray coverage.
Italian hair color collections
![See semi permanent products](https://storage.googleapis.com/toccousa/1/2020/12/Semi_switch-model.jpg)
![See demi permanent products](https://storage.googleapis.com/toccousa/1/2020/12/Demi_rhol-model.jpg)
![See permanent freelux products](https://storage.googleapis.com/toccousa/1/2022/03/Freelux.jpg)
![See permanent colorton products](https://storage.googleapis.com/toccousa/1/2020/12/colorton-model.jpg)
![See permanent multi-complex products](https://storage.googleapis.com/toccousa/1/2020/12/multicomplex-model.jpg)